3 Website Pages Every Restaurant Must Have to Boost Sales
Outside of just being closed, one of the fastest ways to lose money as a restaurant is having a wack ass website.
I promise, it doesn’t matter if you’re a small-town spot or a Michelin-starred establishment. If your website is bad (or nonexistent), you're missing out on customers. Social media alone is not enough. Your restaurant needs an online presence that works for you, not against you ~ especially in a world where Google is the first stop for hungry people searching where to eat.
If your website isn’t clear, easy to navigate, and designed to serve your guests’ needs in a few clicks, you’re making it too hard for people to give you their money. Let's start with the basics: here are the three essential pages every restaurant website should have.
Menu page.
For some reason, there’s a trend of restaurants making people hunt down their menu like it's buried treasure. This ain’t The Goonies. Let me tell you a secret: most people visit your website to do one of three things:
Look at your menu
Check your hours
Order online
When those things become a task? You can kiss those sales goodbye.
Dora:
Make your Menu the first tab in your navigation bar. People want to eat. Don’t make them work for it. You want customers don’t you?
About us.
Ok, forget what I just said for a second ~ this page matters just as much as your menu. This page should NOT be taken lightly.
Think about out-of-towners. They’re not just looking for a quick bite. They want a place with heart. A spot that feels like a hidden gem. A place that makes them say, “We have to come back here next time we’re in town.”
They want to support restaurants that care about more than just great food, they want story, community, and vibe.
They want to have such an amazing time that they pick up your merch as a souvenir on the way out.
Your About Page is life in your restaurant's autobiographyIt's not just the background, it’s your brand’s origin story. It’s what sets the tone before they ever step inside or take that first bite.
Dora:
Ask yourself: Why should someone choose you over any other spot? What makes your food, your team, your vibe special? Your About Page should answer that.
FAQ.
Depending on your layout, you may not need a full FAQ page—but you do need a section dedicated to common questions. This will save you (and your customers) a ton of time and frustration.
If someone can’t find out whether you take reservations or if you’re open for brunch—they’re gone. And remember what I said earlier? Don’t make anything on your website feel like a maze.
Think about every kind of customer: solo diners, big birthday groups, people with dietary restrictions, wheelchair users, out-of-towners, parents with kids. What do they all need to know before they visit?
Dora:
Write your FAQ with empathy. Put yourself in every customer’s shoes and answer their questions before they even think to ask.
Why This Email Performed So Well
If this feels overwhelming, that’s okay. You landed on my site for a reason.
Mocktale Creative is where restaurant websites go to get a glow-up. I specialize in copy that actually converts—words that make people want to book, order, and visit again.
👉🏽 Check out my Top Shelf website copy service if you’re ready for a site that works just as hard as you do.
