Every High-Converting Website Has These 3 Things
As the founder of an amazing and emerging CPG brand, you are strapped for cash. Marketing is one of the most important parts of running a business, but in the beginning, you have to get more creative with a smaller budget.
Risks are not in your favor, and you often don’t have enough time.
You know what you can do? Build a bomb-ass website that markets for you.
A High Converting Website allows you to:
Spend more time on other parts of your business that need you.
Spend less time hopping on every social media trend to get noticed.
Perfect your investor pitch deck.
Spend more time with your family.
Go on baecations
Focus on innovating your products.
Doesn’t that sound amazing?
Ok, let's get to the good stuff.
What does an actual High-Converting Website look like for an emerging CPG brand?
Conversion-Focused Subscription
You want consumers to spend more with you in the future, and the best way to do so is to add a subscription option to your product page. Platforms like recharge make projecting revenue easier. Implementing this on your website can increase sales without you spending an additional penny on paid ads.
Social Proof
Nobody wants to be first. I don’t care if it's your Aunt Fannie and Uncle Bernie. Do not launch a website without any reviews. These don’t have to be super fancy, but they are required. Customers can’t just take your word for it. Why? Because it's your brand, of course, you are going to say it’s an amazing product. Like hellooo
How To Use This
Education is how emerging CPG brands are dominating their category and surpassing legacy brands. Assuming your customer knows how to use your product can leave a lot of money on the table. This is especially critical for brands in beverage, supplements, skincare, or specialty products.
If you made it this far, I’m so proud of you. This proves you care about your buyers’ experiences. You don’t want to sell a product; you want to build a brand.
While we’re on a roll, I got more for ya.
If I were the first Copywriter to tell you these are important sections to have on your website. You may need to read this. I break down why a Copywriter might not be a good decision for your brand here.
