How to win as a new founder with Storytelling

How storytelling can make or break your brand.

As a new founder, you know building a business requires more than a great product. In today’s crowded CPG market, a product alone isn’t enough. Winning brands tell memorable stories that drive action.

Storytelling isn’t bullsh*t. It's a strategic advantage.

It can be your secret weapon:

• Attract the right customers.

• Build loyalty from day one.

• Create an emotional connection.

Why is storytelling important for CPG brands?

Your competition as a new founder is your storytelling. Legacy brands have money, resources, distribution, executives, and well, legacy. These are all things you cannot hold water to, but they do not make you weaker.

In fact, it’s the opposite.

When a brand has been around for almost a century, they get lazy and move further away from the customer.

The branding becomes nonexistent, and the marketing strategies are just rinse-and-repeat.

A household-name brand usually doesn’t need the marketing spend that keeps it top of mind with customers. They are already in their homes.

But while they’re sleeping and betting on being the dominating brand forever.

This is where your story fills in the gaps.

You’re the new kid in school.

Everyone is staring at you.

Talking about your clothes and funny accent.

Wondering why you look different.

All while secretly wanting to walk up to you and get to know you.

You’re scared, but if you want to make it in this new school, you have to get people to like you.

So you start telling all the kids at lunch what makes you cool, how you relate to them, and why they should want to be your friend.

You’re pitching their acceptance.

Are ya’ll catching what I’m putting down?

As the new brand on the shelf, you have to plead your case to consumers.

Being new, cool, and innovative doesn't mean they'll leave the current brands they buy for you.

A new kid comes to the school every semester.

What makes you so special?

This is the exact strategy you need to beat legacy CPG brands.

Make your brand the obvious choice.

How does your story match up to theirs?

Listen, I know all of this is better said than done.

You have a great story to tell, but not the language to articulate it to consumers.

That’s where ya girl comes in.

I offer Founder and Brand Story as an à la carte service.

Book my “Make Your Own Mocktale” service with me, and we’ll start on your story ASAP.