What a good website does for your CPG brand
What a good website does for your CPG brand
A lot of early-stage cog founders think the most amazing product is what will create multi-million-dollar brands that will one day get acquired. Can I tell you a secret? There are some really shitty products out there that generate millions a year.
A large number of CPG brands are launching DTC, and even brands that primarily sell or focus on retail still have amazing websites. The website template you bought in the Shopify store is likely costing you sales, and I want to stop that today. I even wrote about what specific jobs your website can take over for you. Read it here after you’re done with this blog.
A good website creates the world your consumer wants to be a part of. It's your opportunity to showcase everything your product does, what your brand represents, and why you are the best option in a saturated market.
Here's the key to building a website that makes sales while you’re sleeping
A polished website allows you to compete with legacy brands - even outperform them. When you enter a space where other brands have been dominating for decades, your website alone can help you stand out. Many legacy brands tend to get lazy and neglect their websites. They’re in stores worldwide, have distribution across the globe, and consistently meet their sales goals. So they are not thinking their brand needs to be perfect across every touch point. They’re in stores worldwide, have distribution locked in, and consistently hit their sales goals, so they stop caring about digital touchpoints. Their websites are outdated, unclear, or confusing –and they don’t even realize customers notice.
This is where you can get in.
Building a website that’s clearer, sharper, and more intentional than your competitors’ instantly creates space for your brand. Consumers don’t just compare products anymore –they compare experiences. And your website is often the first place comparisons happen.
By hiring a website copywriter and website designer who specializes in CPG brands, you are giving your products the best chance to succeed in the market.
Here’s what a high-performing website actually does:
A high-performing website:
Explains your product in seconds
Anticipates objections before the customer has them
Builds trust with clear positioning, social proof, and strong visuals
Makes buying feel easy, obvious, and low-risk
Communicates your brand values without trying too hard
Your customer should land on your site and think: “Yeah… where has this been all my life?”
If they’re confused, overwhelmed, or unconvinced, they won’t dig buy sh*t, they’ll just leave.
Your website is not just a store. It’s a sales employee.
Your website works 24/7. It doesn’t get tired. It doesn’t forget your talking points. And it doesn’t miss opportunities to convert curious visitors into paying customers.
When done right, your website:
Sells for you
Educates for you
Builds brand equity for you
Prepares you for retail conversations and investor meetings
That’s a lot of responsibility for a $180 theme and rushed copy.
Invest like your brand deserves to win.
By hiring a website copywriter and designer who specialize in CPG, you’re giving your product its best possible chance to succeed. You’re not just “making things look nice”, you’re building infrastructure that supports growth, distribution, and long-term brand value.
Your product may get someone interested.
Your website is what convinces them to buy.
And in 2026, that difference matters more than ever.
I have openings for my website copy services, and I want YOU to be my next client. Let’s book a discovery call and make you some coins this year.
