Pure Pour
Pure Pour is a bold mocktail brand that reimagines your favorite cocktails in non-alcoholic form. Specializing in vibrant, refreshing flavors, Pure Pour caters to Gen Z socialites who crave a good time without the hangover. With fun, twist-inspired names like “Cosmo-not-in” and “Mule-less in Moscow,” they’re here to redefine the party scene for a new generation of drinkers.
Project Goal: The goal of this project was to craft a compelling brand voice that resonates with Pure Pour’s target audience. While they had an incredible product, they needed help speaking their target market’s language. My role was to capture the essence of Pure Pour’s fun, cheeky personality, ensuring their messaging spoke directly to their audience of Gen Z trendsetters, partygoers, and those who want to join in the fun without the alcohol.
Project Type: Passion Project
Key words: Mocktail, Non-Alcoholic, Gen Z & Beverage brand.
Deliverables: Brand messaging, Product names, Brand story, Brand personality, Tag line
Mission
Pure Pour is here to redefine the party scene for the new generation. Our bold and vibrant mocktails bring the same vibe as your favorite cocktails without the hangover. From lit pool party’s to elite dinner gathering, Pure Pour’s innovative twists on the classic cocktails are mixed to keep the fun going. Have a drink made to make you look good with Pure Pour
Tagline
A drink made to make you look good.
