How to get more sales during the holidays without Limited Edition SKUs

The Holidays can be one of the most lucrative seasons for your DTC brand. However, they can almost cost you more if your limited-edition SKUs or specialized Holiday Bundles don’t sell out.

Lucky for you, I have all the tips. You don’t need new products or an expensive Holiday Marketing Budget to benefit from Holiday sales. You just need to tweak your website a bit to get those sales rolling in.

Here are some great website tweaks that can increase your website's conversion rate this Holiday season:

Bundles existing products

This is a way to increase AOV and still provide value to your customers. You can choose to implement holiday-themed packaging to enhance the aesthetic or simply create custom bundles on your D2C site.

Retarget past customers

Implement a new email segment to target past one-time customers or repeat. Offer them exclusive and limited deals to show your appreciation for their support. To spice it up, add messaging encouraging them to share their special deal with friends and family to increase visibility.

Holiday-themed website

Temporarily update the messaging on your website to reflect the Holiday season. This could be as simple as holiday-pun headlines and rotating banners. To spice it up even more, hire a part-time designer to add a few Holiday graphics to change the customer experience.

The Holiday season is one of the most lucrative seasons for D2C brands. You don’t have to miss out just because you don’t have new SKUs. I created the perfect resource for CPG & D2C brands to benefit from this season. Download my Holiday Website Audit template for more ways to tweak your website and increase conversions this season.