How to get more sales during the holidays without Limited Edition SKUs (Copy)
As a new D2C brand, you might not be sure how to navigate the Holiday season. You might ask yourself, Is it worth it? Can I afford new SKUs? Black Friday vs. Christmas sales?
You are not alone. A lot of early-stage CPG founders tend to avoid or go about this season all wrong. I am here to help you navigate the holiday season to increase conversions on your website.
As a website copywriter and brand strategist for CPG brands, I always help my clients do the following:
Navigate sales strategies by quarter.
Use their best sellers to encourage customers to purchase the rest of their products
Tweak their brand strategy to increase online sales during the Holiday season.
If you are not sure whether Black Friday or Christmas-themed brand and marketing is right for your brand, let me break it down for you.
According to BIMPOS, Studies show that holiday shopping during November and December accounts for up to 30% of annual retail sales in some industries, with the Christmas season itself contributing a substantial majority of this figure.
Christmas is a high spending season, since it’s a gift-giving holiday. This means you have the opportunity to repackage your product and brand messaging to attract those shopping gifts for their loved ones.
The shopping season is long. You have many opportunities to get new leads, even if you miss prime shopping dates like black friday and Cyber Monday. This season is a long game. People shop until the last minute, so there is room to increase sales over time.
Here’s how you can win this holiday season:
Lead with your hero product. Don’t overwhelm your customers with everything at once. Make it easy for them to say yes to your best seller.
Bundle smart. Package products together as ready-made gifts. Customers love the convenience, and you increase average order value.
Play the long game. Build anticipation before Black Friday, but keep momentum going all December with smaller offers, gift guides, and last-minute shopping reminders.
Don’t ignore your website copy. Your homepage, product pages, and emails should all speak directly to the holiday shopper mindset: urgency, ease, and gifting.
Dora
The holidays aren’t just for the big-name brands. Small and emerging D2C brands can thrive during this season with the right strategy and messaging. By leaning into your best sellers, packaging your products as gifts, and speaking to your audience’s holiday shopping mindset, you’ll set yourself up for both immediate sales and long-term customer loyalty.
If you want to make sure your website is ready for holiday traffic, I have the perfect resource. Download my Holiday Website Audit template or learn more ways to tweak your website and increase conversions this season.
