How to Improve My Website Conversion Rate

Your website is pretty, your product is great, but your bounce rate is high. Let’s talk about it.

This the thing may be the reason your website's conversion rate is so low.

A lot of brands, whether they are DTC or Retail, tend to put all of their efforts into marketing and have zero plans once the traffic from those campaigns lands on their page. They tend to assume that their work is done once a curious shopper lands on their page. WRONG!

Your work is not done until a customer types in their credit card information and presses the 'checkout' button. Even then, you have more work to do.

I’m going to show how you’re leaving money on the table and it’s causing your conversion rate to suffer.

Hahaha, you thought I had some magical fix that you have never heard of, didn’t you?

What do you mean by “value”? My website is valuable. I bet you just told yourself that. Here’s where you are losing customers.

Your website is full of valuable information that you feel is important. You have all of these cool graphics, punch lines, and aesthetically pleasing effects. When making these decisions, did you consider how each of these will lead a visitor to the finish line? Do each of these parts of your website make it so abundantly clear that your product is the correct choice? Does each of these parts thoroughly explain the symptoms of not purchasing from your website? Is there any opportunity for a visitor to lose interest and move on to one of your competitors?

If you answered, you got me there, or I don’t know. Then this is likely one of the leading issues of your website's conversion rate. As a website copywriter for CPG & DTC brands, I ensure every word written has a purpose. You don’t need to redo your entire website, but I want you to scroll through your website with the lens of a shopper. Where are your blind spots? People aren’t shopping for your brand because YOU love it, then need it to fix a problem they have. Does your website do that?

If you can’t figure out where your website might be losing visitors, I'm literally trained to solve this problem.

My Website Audit service Short Glass would be the perfect solution to your low conversion rate problem. Let's talk!