How to get investors for your small brand

As an early-stage founder of a consumer brand, getting an investor is probably top of mind. The right investor can help you scale faster,  increase visibility, fund inventory, and even open doors to retail partnerships you couldn’t reach alone.

But here’s the truth: attracting investors isn’t just about having a great product or a strong pitch deck. It’s about how your brand shows up long before you ever get in the room.

There are aspects of your business, particularly your website, that may be subtly turning investors off without you realizing it.

Because before an investor invests in your brand, they invest in your perception.

Your product might be the most innovative and exactly what CPG is missing, but your website might be telling your consumers otherwise.

I’m going to break down exactly how your homepage can do the heavy lifting to attract the right investors and position your brand as a solid bet.

Why is your Homepage important to investors?

Your homepage is your storefront and your first pitch deck.

Similar to a recruiter checking out your LinkedIn, an investor scans your website for signals that say:

“Can this brand scale?”

“Does this founder know their audience?”

“Is there momentum behind this product?”

If your website doesn’t clearly communicate those answers, you can kiss a potential investment goodbye.

Let me outline exactly how you can make your homepage investor-ready.

Skimmable

If it takes more than a few seconds to recognize what your product does, you are missing out.

Your hero section - the headline, subhead, cta button, and first product image- should all tell your brand's story at a glance.

DORA:

Ask yourself if your product immediately lets users understand what you sell, who you’re for and why you’re better than the rest.

Clout… or the professional term “PR”

Unfortunately, not everyone loves an underdog story. Your wins need to be at the forefront. This includes retail placements, press features, awards, or other partnerships. The size doesn’t matter. For something as simple as “As seen in” section with a small podcast, local news placements will give your brand more credibility.

DORA:

Network your ass off and pitch anywhere that works with consumer brands. Find podcasts, YouTubers, local news, and organizations. Anywhere you can be featured as a small brand.

Make everything simple yet actionable.

I don’t want to see witty or clever CTA buttons that don’t move users to click.

Whether it’s “Shop Now,” “Join Our Waitlist,” or “Follow Our Journey,” every homepage should lead visitors somewhere. And that somewhere should be one place. Too many options confuse, and confused buyers don’t buy.

DORA:

Make your CTA buttons simple. Unless you can creatively make them clever and understandable to a first time visitor.

Footer: Bottom Line

Your Homepage isn’t just for customers, it’s your brand's LinkedIn page, resume, business card, hell, it’s a pitch deck. Your investors are just as curious about what your brands are as your customers are. Surprise them with a Homepage that’s ready to convert.

So, if your goal is to attract investors, start by refining the story your homepage tells. Because when your copy makes your brand look investor-ready, opportunities start flooding your inbox.

That’s exactly what my Top Shelf Service is designed for.

It’s SEO SEO-optimized website copy and messaging package built to make your brand look polished, professional, and positioned for growth, the kind that turns heads from customers and investors.