How do we increase sales during the Holiday Season
If there is ever a time to guarantee consumers are spending, it's the holiday season. But how do you, a small DTC or Consumer brand, benefit from these spent dollars?
Many brands think they need to create limited edition holiday products. This can be expensive and a headache. Luckily, you found this blog post. I am going to break down exactly how you can increase sales during the Holiday Season.
If you are new here, it’s my job to turn your brand's website into a converting machine. I take emerging CPG, Food & Beverage brands like yours and increase their website conversion rates. Neglecting your DTC sales or online presence because you’re in retailers is an expensive mistake my clients have made. Prior to hiring me of course.
Now that you’re well informed on my credentials, let's get to business. You want your pieces of these holiday sales, right? I have two very easy and applicable ways to make this happen for you.
Festive Website Design
You may be thinking, I thought you just told me I don't need to purchase limited edition SKUs ? And you’d be correct. However, that doesn’t mean neglecting the holiday aesthetic altogether. It’s easy to find designers to redesign certain sections of your website and your products to give them more holiday appeal. Websites like Upwork, Fiver, or my personal favorite, Threads, are a goldmine for designers. Grab your best sellers and give them a quick holiday glow up. You can bundle products and price them at a discounted rate, so your customers can stock up on their favorites from your brand.
Holiday-focused messaging
Don’t just stop at your graphics. Pull it all together with a holiday-themed copy. Simple copy tweaks to your newsletter opt-in, product pages, and hero section can make all the difference. This gives your users a fun experience when browsing your website. Updating your website copy to holiday messaging will separate you from your competitors and help increase your website's conversion rate.
Holidays are some of the best times for ecommerce brands. However, if you don’t participate, you’ll never know how good it can get. Implement these two website tweaks to your brand's website this Holiday season and see your sales skyrocket.
