Why you aren’t getting the customers you want to get & why its your websites fault
You’re running meta ads. You’re posting on social media. People scroll through your website, but they don’t buy. I can almost guess that the problem isn't that you have a bad product, but rather that your website is horrible. Ok, maybe not horrible, but it’s not saying all of the things customers like to read.
Every early-stage founder has gone through this. You’ve done everything the marketing gurus like Gary Vaynerchuk tell you: run ads, get PR, and post daily. Yet you have no sales to show for it. You are getting discouraged and are probably thinking you need more ad spend. Maybe bigger influencers or spent your life savings at a trade show.
Before you empty your bank account, I want you to look at your website. As a website copywriter, I often notice my clients never consider that their websites were turning off customers when their ads didn’t convert. The big-name agency they hired for $50,000 didn't explain to them that marketing efforts mean nothing if your messaging is bad. Think about it, if someone lands on your homepage and can’t tell who you are or your ad sends them to a completely unrelated page, they have no reason to stick around.
This is literally what I help brands fix.
As a website copywriter who has worked with founders of CPG brands at every stage, 9/10 their website is holding them back, and they don’t even know it. When your copy is clear, confident, and shows some personality that your customers would be driven to, suddenly your site attracts the people who want to buy your product.
Tightening up your messaging can increase website conversions 2-3x more than in previous quarters. This does not include adding new SKUs or an increase in ad spend. Just straight-up better copy. Before you blame the marketing guru who doesn’t have much knowledge of your entire funnel or the algorithm your ads run on, let’s fix your website.
I offer website copy audits and full rewrites to help CPG brands sell more without spending more.
My Website Copywriting service, Top Shelf Service would be the perfect solution to your low conversion rate problem. Let's talk!
