Jobs your website can take over for your business

​Your website is more than place meant to sell your products. It’s the full staff you don’t have yet. As an early-stage CPG founder, you are likely bootstrapping your business and wearing the hats of an entire company. Hiring a team isn’t realistic yet. But that doesn't mean you can’t get the benefit of one.

A great website can take over entire roles for you. Silently, efficiently, and without you paying employee taxes.

Here are 2 very important job roles your website can provide for you:

Sales Representative

I’m sure you think you need to hire someone to sell your product, or think it's as simple as adding “add to cart”. This is where you have it all wrong. Converting strangers to buyers is no small feat and requires strategy:

Here's how your website can be your CPG brands built in Sales Rep:

Overcome objections

You need to understand every possible reservation a new buyer could potentially have. A FAQ section or landing page can address any concerns new buyers may have.

Show the transformation your product provides

To create new and repeat buyers, you have to paint a picture for them. What does their life on the other side of having your product look like? What improvements does your product generate for consumers? A transformation and benefits section can clearly explain what your products do.

Position your brand against competitors.

It’s very important to understand that you will always need to make one thing clear: why you? Your competitors are watching you, so you should be watching them too. Think of every possible reason a consumer might choose your competitors over you. Take out variables like budget and more skin in the game. What truly makes you the better option? A comparison chart is the perfect way to break this down.

Marketing Director

​Marketing starts and ends with ads and social media. Your website needs to continue showcasing all the amazing reasons consumers should choose your products.

Here's how your website can be your CPG brands' build in Marketing Director:

Hero Section

This is likely the first section of your website consumers will see, therefore, the most important. This can make or break your website's bounce rate. A headline should capture the visitor's attention, persuade them to take the next step outlined in the CTA button, and clearly communicate your product's value proposition.

Social Proof

Nobody wants to be first, trust me. Social Proof is how you settle a visitor's speculations. Of course, you are going to rave about how amazing your product is, but what about paying customers? What do they think? What do the experts say? A testimonial section on your homepage or beneath the product descriptions on the product page is non-negotiable.

About Us/Our Story

Consumers care about the people behind the scenes. Consumers want to feel a connection with the brands they support, so this is your best opportunity to make them part of your club. This page allows you to humanize yourself or the why behind your brand. Bring consumers behind the curtain and tell the story you need them to know. What makes your story so important?

Hiring full-time staff is the dream of early-stage CPG founders. However, in the meantime, your website can do the job of 50+ employees. Neglecting these aspects of your website can be the reason you don’t have the sales or secure the investor funding when you’re pitching.

If building a website that takes work off your to-do list and increases sales is a goal of yours, I can do that for you.

Take a look at the drink menu, see what you like best, fill out the inquiry form, and I'll send you an invite to a free 30-minute discovery call. Check out our drink menu here.