What a copywriter does (And How they help you Sell more)

You and your designer spent weeks building the best brand and visual identity, your website’s user interface is to die for, and yet, still no sales? You’ve done the market research, you stand out from your competitors, and you’re passionate about your brand. You, my friend, have a messaging issue. Your brand is everything and then some, yet you have no way to communicate why your target customer should care.

There’s clearly a communication gap.

Why you think your website isn’t converting

Your copy needs to explain real quick how it changes someone's life.

Every time you check your website’s analytics, you see a new visitor from every continent on the planet, yet still no sales.? You start to think maybe your designer scammed you. They promised you all of these results, but delivered nothing. However, the truth is that the copy is generic and doesn’t mean much to the visitor. You are using the most cliche terms, we’re the “biggest, largest, best,” and etc. Yeah, and so is every one of your other competitors. NEXT!

Why DIY’ing your website copy is costing you money

Your copy is written from the perspective of the expert and not the customer. You’re using language that your customer doesn’t understand or care about. You are taking too long to get to the good stuff, and it’s costing you money. I understand you may feel the customer needs to understand the very detailed scientific data of the product they are buying, but they only care about results. The longer you take to show them what life looks like after purchasing your product, the longer your website sits there like a pretty business card.

Here’s how Copywriter can solve your conversion problem

• SEO

Yes, these big, scary 3 letters are crucial to getting eyes on your website. How else did you think potential customers were going to find you? Don’t worry I am a master at integrating keywords without sounding like a salesy bot.

• Conversion

It is important to tell your customer exactly what to do every step of the way. Do not give them the opportunity to ask what to do next. Something as simple as not placing the correct messaging on your Add to Cart section could lead to a high bounce rate.

• Messaging strategy

I am not writing your website copy with just vibes. I am writing in the exact language your customer understands. There is a science to strategic messaging. So you can just call me the Albert Einstein of copy.

If you are experiencing any of these pain points, I know exactly how frustrating that can be. You are building the next household name CPG brand, but your website sales say otherwise.

Leave website copy to the experts, and you focus on what you do best. Check out my Top Shelf service and book a free 30-minute Discovery Call. Let’s get your website together.