Why November has the most online sales & how you can benefit
November is one of the most lucrative seasons for consumer brands. With major Holidays like Christmas and Hanukkah. And on major shopping days like Black Friday, Cyber Monday, and Singles’ Day, consumers are spending more than ever.
The final quarter of the year is one of your brand's biggest opportunities for revenue increase. Trying to navigate the holiday season as a small consumer brand can be challenging. You don’t have the budget, large team, or bandwidth that big brands have. You may be stretched thin or have decided to pass this opportunity together.
One of the biggest misconceptions early-stage founders of CPG brands have is that they have to wait to reach a certain revenue milestone to participate in the holiday season. I am here to help your brand navigate this season.
The truth is, you don’t need a massive ad budget or a full marketing department to make sales this season, but you do need messaging made to convert.
During the holidays, consumers are being hit with hundreds of ads a day. What makes them stop scrolling is hardly the product itself; it's how the product is positioned.
If your website doesn’t immediately communicate what makes your brand significant and better, you’re wasting your time, especially in November.
That’s where I come in.
I’ve worked in marketing for 10+ years with small to larger CPG brands. The marketing budget and number of team members didn’t matter when it came to the right messaging.
So as a current website copywriter who’s helped CPG brands from early-stage to Fortune 500, I help you turn your holiday traffic into real sales. I’ve even given a full breakdown of small tweaks you can do on your website to increase conversions.
It may be tempting to hire a big-name agency that has a laundry list of brands on their roster, but think about it this way, they don’t have a good website copywriter. Their marketing and creative team is used to writing shorter marketing collateral such as ad’s, emails, and some content writing. A well thought through website will likely pass through a minimum of 3-5 people who are also multiple clients who need equal attention. So your brand isn’t getting the expertise or attention a specialist can give it.
My clients aren’t required to have massive budgets to convert as long as they have agility and authenticity.
You want a prosperous holiday sales season, and I want to turn your brand into a household name.
Let’s make sure your website tells the correct story.
My Website Audit service, Top Shelf Service would be the perfect solution to increase holiday sales for you this season. Inquire now!
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